‘Reimagined PMC’ set for August 1

📸 Pan-Mass Challenge photo

STURBRIDGE — Every August this town sees an influx of visitors rolling in, and then out, on two wheels as the starting point for the Pan-Mass Challenge. This summer will be a bit different.

The Pan-Mass Challenge (PMC), a bike-a-thon that raises more money for charity than any other single athletic fundraising event in the country, is adapting its 2020 ride to maintain its commitment to Dana-Farber Cancer Institute while prioritizing the health and safety of its riders and volunteers. The organization’s traditional ride, which typically includes 12 routes spanning 25 to 192 miles over the first weekend of every August, will be transformed into an interactive experience on August 1. The “Reimagined PMC” will bring together thousands of riders, volunteers, donors and supporters from their hometowns around the globe to celebrate the spirit of PMC weekend while making an unparalleled impact on the fight against cancer.

As Dana-Farber’s largest single contributor, accounting for 57 percent of its Jimmy Fund’s annual revenue, the organization remains committed to raising critical funding for lifesaving cancer research, treatment and patient care and maintaining its 100 percent pass-through rate for rider-raised dollars this year. The PMC, widely regarded as a pioneer in athletic fundraising, is now trailblazing during these unprecedented times with a reimagined event that will evoke the sense of camaraderie and community synonymous with PMC Ride Weekend. In partnership with its presenting sponsor, the Red Sox Foundation, and its media partners, CBS Boston (WBZ-TV) and WROR, PMC 2020 Reimagined will come to life with pre-taped, as well as real-time, content.

“Coming together the first weekend of every August is a beloved tradition for thousands of PMC participants. While we’re unable to move forward with our ride safely in the same way we have over the past 40 years, we cannot and will not let our community or Dana-Farber down,” said Billy Starr, PMC Founder and Executive Director. “Our mission to support Dana-Farber in the fight against cancer is more important than ever. And in reimagining what our event can be, we hope to inspire even more participation from those joining us at home.”

PMC 2020 Reimagined will include many of the beloved activities that riders, volunteers, donors and spectators partake in during a traditional PMC Ride Weekend – complete with fun twists and unique virtual adaptations that make it easy to participate from home or their neighborhood, including:

  • PMC 2020 Reimagined Opening Ceremonies on Friday, July 31
  • An official “starting line” to symbolize the commencement of the 2020 PMC on Saturday, Aug. 1
  • The PMC Pedal Partner Tent, in partnership with Dana-Farber’s Jimmy Fund Clinic
  • Entertainment and celebration at Massachusetts Maritime Academy’s quad
  • A global “Living Proof” toast to honor those that are currently undergoing, or have undergone, cancer treatment

“We are incredibly grateful for the PMC’s unwavering dedication to Dana-Farber. Their creative thinking in rallying their community around an event that provides essential funding for our institution and patients is a shining example of agility and commitment. Cancer doesn’t stop even during these difficult days. PMC dollars are critical to support the world-class cancer care and additional resources we provide our patients and their families, and we are especially thankful for this seed gift and the ongoing support,” said Laurie H. Glimcher, MD, President and Chief Executive Officer of Dana-Farber.

PMC 2020 Reimagined will build upon the organization’s impressive efforts to support Dana-Farber as the institute navigates the implications of the coronavirus pandemic. Today, the PMC released $4 million of funds raised thus far this year to act as seed funding for Dana-Farber’s COVID-19 Emergency Response Fund, which supports patients currently receiving care. In 2019, the PMC donated $63 million to Dana-Farber, the largest financial gift ever received by the institute, helping fund lifesaving cancer research, treatment and patient care efforts.

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